Industry-specific insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
29
Perceived importance of brand
12
Willingness to pay premium for brand
The United Kingdom Intellectual Property Office (UKIPO) will raise official trademark fees by roughly 25% effective April 1, 2026. Businesses planning to file or renew a UK trademark should consider acting before the increase takes effect to secure the current rates.
As of October 1, 2025, the U.S. government has officially shut down after Congress failed to reach a funding agreement for the 2026 fiscal year. With many federal agencies closing or reducing operations, one key question arises for businesses seeking trademark protection: what does this mean for the United States Patent and Trademark Office (USPTO)?
The likelihood of successful opposition often hinges on the delicate balance of factors such as name or logo similarity and overlap in goods and services. When trademarks bear a striking resemblance, the case is relatively straightforward.
The length of the trademark registration process varies considerably between intellectual property offices (IPO) in individual countries. While the protection starts from the date of filing a trademark application, it is not enacted until the IPO examination process is completed.
We are pleased to announce that Trama has joined International Trademark Association with the hopes of expanding the global reach of our services and bringing effective brand protection even closer to all businesses around the world!
We have looked into the last 1,000 trademarks registered in main intellectual property offices, including USPTO (United States), UKIPO (United Kingdom), EUIPO (European Union), CNIPA (China), CIPO (Canada), ROSPATENT (Russia), IPA (Australia), BOIP (Benelux), IGE-IPI (Switzerland), NIPO (Norway), KIPO (Republic of Korea), and CGPDTM (India), exploring the average time it takes for a trademark to be registered in the selected jurisdictions.
Trademark registration provides a wide range of practical benefits that can effectively boost your online presence and effectiveness of online marketing. Team Trama has put together a list of 5 ways to boost your online marketing through trademark registration.
This article focuses on a central question we receive from our clients on a daily basis - should they register a figurative (logo) or textual form of their brand? This question has far reaching implications, all of which are examined in this article.
Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has introduced a new grant opportunity allowing these companies to get up to 1500€ to support their brand protection efforts.
Brand protection in the form of a trademark registration leads to a positive impact on business performance but also allows for a more effective protection of the brand’s uniqueness in the eyes of the consumers. Small and medium sized enterprises (SMEs) account for 99% of all companies in the EU, creating over 2/3 of the employment opportunities. European Union Intellectual Property Office (EUIPO) has extended a grant opportunity from the last year to allow these companies to get up to 1500€ to support their brand protection efforts.
