Importance of brand for creators of PC games

Insights, key indicators and case studies that inspire creatives that open up the realm of fantasy.

Hero - pc games industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 35

    Perceived importance of brand

  • 15

    Willingness to pay premium for brand

rockstar trademark dispute

January, 20245 minutes read

Trademark Dispute Over the Letter "R": Take-Two Interactive vs. Remedy Entertainment

Trademark disputes have become an integral part of the gaming industry, with companies fiercely protecting their intellectual property rights. The latest disoute involves gaming giants Take-Two Interactive, the owner of Rockstar Games, and Remedy Entertainment, creators of the renowned Max Payne series. This case revolves around Remedy Entertainment's new logo, particularly the right to exclusive use of the letter "R."


March, 20235 minutes read

Game release delayed: The Day Before trademark belongs to a calendar app

A game that has been at the top of Steam's most wanted list, "The Day Before", has been going through a troubled period since its most recent delay was announced. Among some of the other controversies surrounding the game is the fact that the registration of the game's name does not belong to its developer, but to the creator of a calendar application.


December, 20225 minutes read

Brand protection issues of independent video games

For years, video game development has been one of the fastest-growing sectors of the entertainment industry, with more and more unique ideas brought forward by the efforts of a few individuals. The global number of gamers also continues to grow and is expected to exceed 3 billion by 2023, according to Newzoo’s Global Games Market Report for 2020. As this promising sector continues to prosper, starting game developers ready to enter the market should pay close attention to their intellectual property rights if they wish to avoid bigger legal troubles down the road.


December, 20225 minutes read

IKEA challenges the release of an indie game about infinite furniture store

A Kickstarter game project that's not yet released has already attracted the attention of IKEA's legal team because of the furniture store setting mixed with horrible monsters dressed in yellow vertical-striped shirts identical to those worn by IKEA personnel. Is this the case of legitimate trademark infringement or another attempt by a corporate giant to bully a small creator out of releasing an unrelated product?


April, 20225 minutes read

Brand protection advice for the gaming industry: Why, what, where, when & how to register a trademark

Global market value of the gaming industry is estimated at $203 billion and is expected to increase up to $545.98 billion by 2028 [1]. Nearly two thirds of all adolescents and adults admit playing video games on at least one platform [2]. Thought-provoking insights in this article highlight the crucial role of brand protection through trademark registration in order to amplify the success of game developers!


February, 20223 minutes read

Stories of our clients: Null Boundaries Gaming

“I could certainly score that goal, I can’t believe he missed!” Now, this is a thought everyone of us certainly has had and Null Boundaries Gaming, founded by Zacharia Hildreth, puts it to a real test - bringing VR game simulation to the public, allowing for a more immersed experience of what it actually feels like to be in the game! Read the full story of another brand protected by Trama - Null Boundaries Gaming.


June, 20215 minutes read

Stories of our clients: Red Phantom Games

Richard Ogden, the founder of Red Phantom Games, has devoted his professional life towards making great video games and we are thrilled to see the success of the upcoming game developed by this independent gaming studio - Gearshifters.

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January, 20213 minutes read

Candy Crush Saga trademark as a barrier to any other saga in gaming

Candy Crush Saga is one of the classic games for wasting time while at work. Its publisher’s efforts to secure a trademark for “saga” and “candy” have been detrimental to the competitors’ growth, once again proving the effective contribution of trademark registration towards business success.


December, 20207 minutes read

12 good reasons for creators of PC games to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for creators of PC games. This article presents a concise summary of 12 key reasons why every creative that opens up the realm of fantasy should think about registering for a trademark.

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