![rolex](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fbjonwfd8680g%2F1b69Zz5mnjTaa1fQwb7Ubd%2Fa1f9643225083bd21889470d94d8ba25%2Frolex__2_.png&w=3840&q=75)
Rolex vs. Hallmark - Lessons in Navigating Logo Similarity
Luxury watchmaker Rolex has initiated a trademark opposition proceeding against Hallmark Licensing LLC (“Hallmark”) over a logo dispute. The dispute centers around Hallmark's application for a logo featuring "an open crown design circumscribed by a circle that is interrupted by a leaf" for various goods including jewelry, which Rolex argues is too similar to its own iconic crown logo.