Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.
Importance of brand for Youtubers and Influencers
Insights, key indicators and case studies that inspire individuals shaping society.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand
Celebrities have come up with a new way to promote their brands by trademarking the poses and gestures that have become their personal signatures. This article presented a brief overview of some of the most renown poses and gestures that have become registered trademarks, supporting the brand performance.
There is a myriad of reasons why trademark registration is of a crucial importance for Youtubers and influencers. This article presents a concise summary of 12 key reasons why every individual shaping the society should think about registering for a trademark.
An attempt made by Sony to trademark “Let’s play” has led to a heated debate in the context of this popular YouTube genre. The trademark’s refusal as well as the specific reasons for its refusal provide valuable implications for trademark registration and brand protection efforts.