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Importance of brand for Youtubers and Influencers

Insights, key indicators and case studies that inspire individuals shaping society.

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Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 41

    Perceived importance of brand

  • 8

    Willingness to pay premium for brand

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January, 20213 minutes read

Poses and gestures that have become registered trademarks

Celebrities have come up with a new way to promote their brands by trademarking the poses and gestures that have become their personal signatures. This article presented a brief overview of some of the most renown poses and gestures that have become registered trademarks, supporting the brand performance.

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December, 20207 minutes read

12 good reasons for Youtubers and influencers to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for Youtubers and influencers. This article presents a concise summary of 12 key reasons why every individual shaping the society should think about registering for a trademark.

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