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October, 20213 minutes read

Stories of our clients: WeWell

“We strive to turn the way people buy and consume cosmetic products upside down by using artificial intelligence to tailor the data according to their health, skin type, and conditions, thus making the whole experience effortless and more effective!” Gurami Jobava, the co-founder of WeWell, strongly believes that “everyone should be aware of what they are purchasing and not be influenced solely by cosmetics marketing, brand name, or packaging design”. This revolutionary app places customers at the very centre of the purchasing process and we are thrilled to have helped protect this unique idea through trademark registration!

July, 20213 minutes read

Stories of our clients: ReForm

“We saw the blockchain in business space as a growing, untapped sector. Our goal was to simplify blockchain development and provide a platform that is easy to use, similar to an Amazon style AWS service.” Kabir Khaleque, the founder of ReForm, has recently devoted his professional career towards simplifying blockchain development. Trademark registration fosters the potential of ReForm for an uninterrupted growth and we can’t wait for the future developments brought to the world by Kabir and his team.

February, 20215 minutes read

Stories of our clients: Kickresume

Kickresume is an example of a successful startup business created by Tomáš Ondrejka and Peter Ďuriš. This online tool for the creation of CVs has already helped more than 1,000,000 users get their dream job. It is the easy-to-remember name of Kickresume that has fostered the growth of this project. At the same time, it was the fear of the possible need to rebrand a successful business name that highlights the importance of brand protection efforts in the early stages of startup companies.

December, 20207 minutes read

13 good reasons why startups should think about trademark registration from the very start

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.