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Importance of brand protection for Startups

Insights, key indicators and case studies that inspire emerging firms with great ideas.

Hero - startups industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


February, 20235 minutes read

2023 EUIPO grant now available: Get up to 2350€ to register a trademark

Trademark registration is an effective way to distinguish the company’s goods and services from those of its competitors and ensure a secure brand image in the eyes of the consumers. A brand is what resonates with consumers, making it a vital asset of any business that deserves adequate protection. In order to help businesses to achieve this goal, the European Union Intellectual Property Office (EUIPO) has extended a grant opportunity from last year to allow Small and medium-sized enterprises (SMEs) to get up to 2350€ to support their brand protection efforts.


February, 20235 minutes read

Stories of our clients: Birdwingo

"In Europe, 15% of the adult population invests, whether it's shares, crypto or ETFs. In the USA, it's 58%. Our goal as a company is to get Europe to at least 30%." Read the whole story of Birdwingo from the perspective of its Co-Founder Andrej Hano and learn how Trama protects this inspiring brand on its mission to make investing more accessible and introduce the European region to more socially responsible investing options.

Startup - people in office

November, 20225 minutes read

Importance of trademark protection for crowdfunded businesses

The Adroit report indicates that the global crowdfunding market reached a value of US$ 15.37 Billion in 2022 and is expected to reach US$ 27.96 Billion by 2029, exhibiting a Compound Annual Growth Rate (CAGR) of 13.66% during the prediction period of 2022 to 2029. With the rise of crowdfunding platforms, many entrepreneurs are starting to consider these resources as a premier method to accelerate the growth of their businesses. In order to avoid any potential risks, it is advisable for entrepreneurs to create a well-thought-out intellectual property strategy for their goods and services before launching the campaigns.

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March, 20225 minutes read

Stories of our clients: Greca

From travellers, for travellers. A simple, yet powerful, motto underpins the convenient services provided by Greca, an online travel agency, founded by Greca Guido Colombo. “Even with a pandemic and a war, people are still trusting us with their dreams” and it is our pride at Trama to help protect this exciting travel agency.

Startup - people in office

February, 20223 minutes read

Stories of our clients: Scramble

”Imagine what kind of startup performance we would see with founders spending 5% of their time on fundraising instead of 50%?” Scramble, founded by Kamil Kurmakayev, presents an elegant solution for startups’ fundraising needs and it is our pleasure to protect this brand that helps others.

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January, 20225 minutes read

Stories of our clients: SailTies, App for sailing enthusiasts

Two sailing enthusiasts, Thomas Guy and Chris Jacobs, have developed an app for fellow sailors, allowing them to capture their experience in one place. SailTies brand has instantly become loved by the sailing community and naturally, its founders have smartly focused on brand protection through trademark registration from the very start! Read the full story of turning a sailing hobby into the beloved app.

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November, 20215 minutes read

Startup ideas that deserve to be protected (Round #1)

Startups across the world continue to push the technological boundaries and redefine established norms. We've done our research, asked our followers on social media - and we are proud to present a list of innovative startups ideas that are truly valued by their clients / customers, undoubtedly deserving that their corresponding brands are well-protected.

General - office

October, 20213 minutes read

Stories of our clients: WeWell

“We strive to turn the way people buy and consume cosmetic products upside down by using artificial intelligence to tailor the data according to their health, skin type, and conditions, thus making the whole experience effortless and more effective!” Gurami Jobava, the co-founder of WeWell, strongly believes that “everyone should be aware of what they are purchasing and not be influenced solely by cosmetics marketing, brand name, or packaging design”. This revolutionary app places customers at the very centre of the purchasing process and we are thrilled to have helped protect this unique idea through trademark registration!

Startup - people in office

July, 20213 minutes read

Stories of our clients: ReForm

“We saw the blockchain in business space as a growing, untapped sector. Our goal was to simplify blockchain development and provide a platform that is easy to use, similar to an Amazon style AWS service.” Kabir Khaleque, the founder of ReForm, has recently devoted his professional career towards simplifying blockchain development. Trademark registration fosters the potential of ReForm for an uninterrupted growth and we can’t wait for the future developments brought to the world by Kabir and his team.

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February, 20215 minutes read

Stories of our clients: Kickresume

Kickresume is an example of a successful startup business created by Tomáš Ondrejka and Peter Ďuriš. This online tool for the creation of CVs has already helped more than 1,000,000 users get their dream job. It is the easy-to-remember name of Kickresume that has fostered the growth of this project. At the same time, it was the fear of the possible need to rebrand a successful business name that highlights the importance of brand protection efforts in the early stages of startup companies.

Protect your brand and think about its future with trama™