Importance of brand protection for Startups

Insights, key indicators and case studies that inspire emerging firms with great ideas.

Hero - startups industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


October, 20235 minutes read

New Study Reveals: Patents and Trademarks Give European Startups a 10-Fold Boost in Funding Success

The European startup ecosystem has been experiencing remarkable growth in recent years, playing a pivotal role in driving economic development and innovation across the continent. However, despite the success, Europe still faces significant challenges in terms of securing funding for startups compared to the United States. To tackle this funding gap and ensure the continued growth of the startup ecosystem, a recent joint study by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) has shed light on the crucial role of intellectual property (IP) rights, particularly patents and trademarks, in facilitating access to finance for European startups.

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September, 20235 minutes read

Launching Your Business: 8 Essentials Every Startup Needs

Starting a new business is an exhilarating journey filled with dreams, aspirations, and the promise of success. However, to transform those dreams into reality, entrepreneurs must lay a strong foundation for their ventures. In this article, we'll explore the eight essential things that every successful startup should have.

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August, 20235 minutes read

Protecting Trademarks in Emerging Industries: Legal Considerations for Startups

Emerging industries, such as biotechnology, artificial intelligence, and renewable energy, are creating unprecedented opportunities for startups and offer fresh avenues for growth and disruption. Amidst this excitement, protecting intellectual property, particularly trademarks, becomes paramount for startups aiming to establish a strong brand presence and safeguard their innovations.

net positive

June, 20235 minutes read

Stories of our clients: Net Positive Labs

“We came together because we wanted to make sure we help contribute with meaningful solutions and show that sustainability means business; that creating sustainable and impactful businesses can be profitable and impactful at the same time.” Read the whole story of Net Positive Labs from the perspective of its Co-Founder & Head of Ventures, Frank van Beuzekom, and learn how Trama protects this inspiring brand on its mission to accelerate the transformation towards a more sustainable world.


February, 20235 minutes read

2023 EUIPO grant now available: Get up to 2350€ to register a trademark

Trademark registration is an effective way to distinguish the company’s goods and services from those of its competitors and ensure a secure brand image in the eyes of the consumers. A brand is what resonates with consumers, making it a vital asset of any business that deserves adequate protection. In order to help businesses to achieve this goal, the European Union Intellectual Property Office (EUIPO) has extended a grant opportunity from last year to allow Small and medium-sized enterprises (SMEs) to get up to 2350€ to support their brand protection efforts.


February, 20235 minutes read

Stories of our clients: Birdwingo

"In Europe, 15% of the adult population invests, whether it's shares, crypto or ETFs. In the USA, it's 58%. Our goal as a company is to get Europe to at least 30%." Read the whole story of Birdwingo from the perspective of its Co-Founder Andrej Hano and learn how Trama protects this inspiring brand on its mission to make investing more accessible and introduce the European region to more socially responsible investing options.

Startup - people in office

November, 20225 minutes read

Importance of trademark protection for crowdfunded businesses

The Adroit report indicates that the global crowdfunding market reached a value of US$ 15.37 Billion in 2022 and is expected to reach US$ 27.96 Billion by 2029, exhibiting a Compound Annual Growth Rate (CAGR) of 13.66% during the prediction period of 2022 to 2029. With the rise of crowdfunding platforms, many entrepreneurs are starting to consider these resources as a premier method to accelerate the growth of their businesses. In order to avoid any potential risks, it is advisable for entrepreneurs to create a well-thought-out intellectual property strategy for their goods and services before launching the campaigns.

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March, 20225 minutes read

Stories of our clients: Greca

From travellers, for travellers. A simple, yet powerful, motto underpins the convenient services provided by Greca, an online travel agency, founded by Greca Guido Colombo. “Even with a pandemic and a war, people are still trusting us with their dreams” and it is our pride at Trama to help protect this exciting travel agency.

Startup - people in office

February, 20223 minutes read

Stories of our clients: Scramble

”Imagine what kind of startup performance we would see with founders spending 5% of their time on fundraising instead of 50%?” Scramble, founded by Kamil Kurmakayev, presents an elegant solution for startups’ fundraising needs and it is our pleasure to protect this brand that helps others.

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January, 20225 minutes read

Stories of our clients: SailTies, App for sailing enthusiasts

Two sailing enthusiasts, Thomas Guy and Chris Jacobs, have developed an app for fellow sailors, allowing them to capture their experience in one place. SailTies brand has instantly become loved by the sailing community and naturally, its founders have smartly focused on brand protection through trademark registration from the very start! Read the full story of turning a sailing hobby into the beloved app.

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