Insights, key indicators and case studies that inspire creators of beauty and health products.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
18
Perceived importance of brand
13
Willingness to pay premium for brand
Learn why proactive brand monitoring can help you save thousands of dollars in lost revenue and legal fees by protecting your trademarks in an increasingly competitive market. From counterfeit listings to misleading social media profiles, here's what brand owners should know about keeping their brands safe.
Trademark applications get refused all the time for various reasons. Sometimes your mark is dangerously similar to something that was already registered. Sometimes it mistakenly uses visual elements from someone else's logo. But oftentimes, your mark is deemed as "descriptive." In this article, we're going to be talking about what that means and how to avoid being marked as descriptive (especially if you're in the cosmetics industry).
Counterfeit goods present a significant challenge to industries across the European Union (EU), with detrimental effects on both economic prosperity and consumer safety. A recent study conducted by the European Union Intellectual Property Office (EUIPO) has shed light on the widespread prevalence of counterfeit products in the clothing, cosmetics, and toy sectors, highlighting the urgent need for strengthened trademark protection measures.
Similarity and likelihood of confusion are one of the most important grounds for successful trademark opposition. Famous brands are keen on using the likelihood of confusion to deter potential competitors from trying to leverage their brand reputation. Oftentimes, however, even well-known brands struggle to prove sufficient similarity. The recent loss of Chanel in a trademark dispute against a Japanese company highlights this issue.
Brand disputes over logos are not uncommon, but most of them tend to be cases of huge companies going against smaller businesses. But every now and again we see two big names go head to head – and this time it was a fashion giant against a tech titan.
“I created my own skincare products because I was not happy with all the chemical filled products the beauty industry sells us and my sensitive skin needed special care.” Fiona Nicholls, the CEO of Swiss Toniq, gives 100% organic and chemical-free skincare its true meaning, and we could not be more proud to help protect this exciting brand!
TM lessons learnt from COVID-19 pandemic: The world is full of entrepreneurial minds and it is never too early to start protecting the uniqueness of a brand! Explore some of the most interesting trademark registration attempts in relation to COVID-19 with our legal team.
There is a myriad of reasons why trademark registration is of a crucial importance for the providers of nutritional supplements. This article presents a concise summary of 12 key reasons why every company in the nutritional supplements sector should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for pharmaceutical companies. This article presents a concise summary of 12 key reasons why every company safeguarding human life and health should think about registering for a trademark.
