Insights, key indicators and case studies that inspire e-commerce providers.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
30
Perceived importance of brand
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Willingness to pay premium for brand
E-commerce platforms like Temu and Shein have exploded in popularity worldwide, attracting millions of new users each month. Alongside their growth, concerns over counterfeit goods, from luxury handbags to everyday household items, are rising, exposing current gaps in legal means available to legitimate brands to protect their products from imitation.
Online brand protection is becoming increasingly more convenient. Major e-commerce platforms as well as social media allow easy reporting and takedown of products and content infringing on intellectual property rights. Trademark registration is however an essential first step of making sure that these advances play in your favour, not act against you in a detrimental way.
If you discover that your products or trademarks are being illegally copied, it’s crucial to act swiftly and strategically to minimize damage and enforce your rights. This guide offers detailed advice on how to handle such situations, ensuring your brand remains protected.
The rise of e-commerce has revolutionized how consumers shop and how businesses reach their audiences. However, this shift has also led to a rise in sellers using online marketplaces to distribute counterfeit or unauthorized versions of legitimate products. Addressing and removing these unauthorized sellers is crucial for maintaining control over your brand’s reputation and ensuring that customers receive genuine products.
As businesses expand their online presence, the risk of unauthorized copying and imitation also grows. With newly emerging e-commerce and social media platforms, counterfeiters have more opportunities to imitate and sell fake versions of your products. Here’s a comprehensive guide on how to protect your brand from being copied online.
Imagine a consumer searching online for your brand name—but instead of seeing your website they’re greeted by ads from someone else. This is how brands become victims of trademark bidding. A registered trademark grants its owner an exclusive right to use the given keyword among search terms as well as product/service description, effectively discouraging any competitive tactics that seek to derive value from the good reputation of a given brand.
As digital commerce continues to evolve, the risks associated with intellectual property infringements and counterfeit products are escalating. DIV Brands, a prominent player in the direct-to-consumer market, understands this challenge well. With a diverse portfolio of 17 brands and a presence in 19 countries, they found themselves particularly vulnerable to threats such as copycat products and unauthorized use of their brand assets. This case study explores how Trama partnered with DIV Brands to secure BÆRSkin’s intellectual property, ensuring the brand’s identity and value remained intact amidst an increasingly competitive market.
As consumers seamlessly navigate ecommerce platforms, questions surrounding the targeting of specific markets have become paramount, particularly in the realm of trademark law. A recent landmark judgment by the UK Supreme Court in the case of Lifestyle Equities v Amazon sheds light on these complexities, offering valuable guidance for businesses and legal practitioners navigating the intricacies of online commerce.
In the marketing industry, the relationship between agencies and clients is key. However, this aspect is often overlooked by bigger agencies on the market that focus more on delivering standardized services rather than fostering a personalized and collaborative approach. Recognizing that issue, Nockta prioritized a unique approach, placing the alignment of client and agency interests at the forefront of its mission. In this interview, Bugra Abdullahoglu, the Founder of Nockta, shares insights on how they make their business work through goal-oriented relationships with their clients and strategic brand protection.
Trademarks play a crucial role in the business world, serving as distinctive symbols that help consumers identify and distinguish the source of goods or services. In the realm of free promotional materials, using a trademark without the owner's permission can raise legal concerns related to trademark infringement. This article explores the regulations and case law surrounding the use of trademarks on various promotional items across different countries.
