Insights, key indicators and case studies that inspire e-commerce providers.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
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Perceived importance of brand
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Willingness to pay premium for brand
As businesses expand their online presence, the risk of unauthorized copying and imitation also grows. With newly emerging e-commerce and social media platforms, counterfeiters have more opportunities to imitate and sell fake versions of your products. Here’s a comprehensive guide on how to protect your brand from being copied online.
Imagine a consumer searching online for your brand name—but instead of seeing your website they’re greeted by ads from someone else. This is how brands become victims of trademark bidding. A registered trademark grants its owner an exclusive right to use the given keyword among search terms as well as product/service description, effectively discouraging any competitive tactics that seek to derive value from the good reputation of a given brand.
As digital commerce continues to evolve, the risks associated with intellectual property infringements and counterfeit products are escalating. DIV Brands, a prominent player in the direct-to-consumer market, understands this challenge well. With a diverse portfolio of 17 brands and a presence in 19 countries, they found themselves particularly vulnerable to threats such as copycat products and unauthorized use of their brand assets. This case study explores how Trama partnered with DIV Brands to secure BÆRSkin’s intellectual property, ensuring the brand’s identity and value remained intact amidst an increasingly competitive market.
As consumers seamlessly navigate ecommerce platforms, questions surrounding the targeting of specific markets have become paramount, particularly in the realm of trademark law. A recent landmark judgment by the UK Supreme Court in the case of Lifestyle Equities v Amazon sheds light on these complexities, offering valuable guidance for businesses and legal practitioners navigating the intricacies of online commerce.
In the marketing industry, the relationship between agencies and clients is key. However, this aspect is often overlooked by bigger agencies on the market that focus more on delivering standardized services rather than fostering a personalized and collaborative approach. Recognizing that issue, Nockta prioritized a unique approach, placing the alignment of client and agency interests at the forefront of its mission. In this interview, Bugra Abdullahoglu, the Founder of Nockta, shares insights on how they make their business work through goal-oriented relationships with their clients and strategic brand protection.
Trademarks play a crucial role in the business world, serving as distinctive symbols that help consumers identify and distinguish the source of goods or services. In the realm of free promotional materials, using a trademark without the owner's permission can raise legal concerns related to trademark infringement. This article explores the regulations and case law surrounding the use of trademarks on various promotional items across different countries.
In today's ever-evolving e-commerce landscape, Amazon has become the go-to platform for countless entrepreneurs and businesses looking to expand their reach and tap into a global customer base. With millions of sellers vying for customers' attention, standing out is more crucial than ever. One effective way to establish your brand and protect your products is by acquiring a trademark. Getting a trademark as an Amazon seller provides a myriad of benefits, which can be a game-changer in your journey towards success.
Selling products on Amazon offers a myriad of opportunities for entrepreneurs and established brands alike. With millions of potential customers at your fingertips, it's no wonder that many businesses are flocking to the platform. However, as you embark on your Amazon selling journey, you'll likely face an important question: Should you trademark your brand before you start selling on Amazon? In this article, we'll explore the advantages and considerations of trademarking your brand before entering the Amazon marketplace.
Advertising plays a pivotal role in the fierce business battle for market share, employing various strategies to capture the interest of potential customers. One such strategy is leveraging trademarks, which are vital assets that distinguish a brand's goods and services from those of competitors. However, the fine line between proper use and misuse of trademarks in advertising has become a critical legal and ethical concern.
The recently launched TikTok Shop has garnered immense attention for its innovative fusion of commerce and creativity. As this dynamic platform reshapes the way products are showcased and sold, the role of trademarks stands as a strategic cornerstone for success within this new marketplace. From establishing legal protection to fostering searchability, the integration of registered trademarks presents an array of advantages that hold the potential to robust growth on TikTok Shop.
