Importance of brand for online retailers

Insights, key indicators and case studies that inspire e-commerce providers.

Hero - e-commerce industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 30

    Perceived importance of brand

  • 4

    Willingness to pay premium for brand


March, 20245 minutes read

Amazon Found Liable for UK Trademark Infringement: Implications for Cross-Border Sales

As consumers seamlessly navigate ecommerce platforms, questions surrounding the targeting of specific markets have become paramount, particularly in the realm of trademark law. A recent landmark judgment by the UK Supreme Court in the case of Lifestyle Equities v Amazon sheds light on these complexities, offering valuable guidance for businesses and legal practitioners navigating the intricacies of online commerce.

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February, 20245 minutes read

Stories of our clients: Nockta

In the marketing industry, the relationship between agencies and clients is key. However, this aspect is often overlooked by bigger agencies on the market that focus more on delivering standardized services rather than fostering a personalized and collaborative approach. Recognizing that issue, Nockta prioritized a unique approach, placing the alignment of client and agency interests at the forefront of its mission. In this interview, Bugra Abdullahoglu, the Founder of Nockta, shares insights on how they make their business work through goal-oriented relationships with their clients and strategic brand protection.


November, 20235 minutes read

Using Trademarks in Promotional Materials: Legal Challenges Across the Globe

Trademarks play a crucial role in the business world, serving as distinctive symbols that help consumers identify and distinguish the source of goods or services. In the realm of free promotional materials, using a trademark without the owner's permission can raise legal concerns related to trademark infringement. This article explores the regulations and case law surrounding the use of trademarks on various promotional items across different countries.

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November, 20235 minutes read

The Benefits of Owning a Trademark as an Amazon Seller & Expert Tips from a Leading Agency

In today's ever-evolving e-commerce landscape, Amazon has become the go-to platform for countless entrepreneurs and businesses looking to expand their reach and tap into a global customer base. With millions of sellers vying for customers' attention, standing out is more crucial than ever. One effective way to establish your brand and protect your products is by acquiring a trademark. Getting a trademark as an Amazon seller provides a myriad of benefits, which can be a game-changer in your journey towards success.


October, 20235 minutes read

Should I Trademark My Brand Before I Sell on Amazon?

Selling products on Amazon offers a myriad of opportunities for entrepreneurs and established brands alike. With millions of potential customers at your fingertips, it's no wonder that many businesses are flocking to the platform. However, as you embark on your Amazon selling journey, you'll likely face an important question: Should you trademark your brand before you start selling on Amazon? In this article, we'll explore the advantages and considerations of trademarking your brand before entering the Amazon marketplace.


August, 20233 minutes read

Trademark Misuse in Advertising: Challenges and Legal Considerations

Advertising plays a pivotal role in the fierce business battle for market share, employing various strategies to capture the interest of potential customers. One such strategy is leveraging trademarks, which are vital assets that distinguish a brand's goods and services from those of competitors. However, the fine line between proper use and misuse of trademarks in advertising has become a critical legal and ethical concern.

tiktok shop

August, 20235 minutes read

Navigating TikTok Shop: The Advantage of Trademarks in a New Marketplace

The recently launched TikTok Shop has garnered immense attention for its innovative fusion of commerce and creativity. As this dynamic platform reshapes the way products are showcased and sold, the role of trademarks stands as a strategic cornerstone for success within this new marketplace. From establishing legal protection to fostering searchability, the integration of registered trademarks presents an array of advantages that hold the potential to robust growth on TikTok Shop.

online business

August, 20235 minutes read

Trademark Licensing and Brand Partnerships on Amazon: Opportunities for Sellers

As competition on Amazon rapidly intensifies, sellers are constantly seeking innovative strategies to carve out a distinct market presence. One strategy that has gained momentum is the strategic utilization of trademark licensing and brand partnerships. Read on about how to make the best out of your brand on Amazon, exploring the avenues they open for sellers to seize novel opportunities and stay ahead in the ever-changing e-commerce landscape.

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August, 20235 minutes read

Counterfeits on Amazon: How Trademarks Can Help Combat Unauthorized Sellers

The rise of e-commerce platforms like Amazon has revolutionized the way we shop, offering convenience and access to a vast array of products. However, this convenience has also opened the floodgates for unauthorized sellers and counterfeit products. Counterfeit goods pose serious threats to consumers and legitimate businesses alike, eroding brand reputation and causing financial losses. In this article, we will explore the issue of counterfeits on Amazon and discuss how trademarks play a pivotal role in combating unauthorized sellers and protecting brands.

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July, 20235 minutes read

Enhancing Product Listings on Amazon: Maximizing Branding Opportunities

Amazon stands out as one of the largest and most influential marketplaces in the world. With millions of sellers and an extensive customer base, Amazon provides unparalleled opportunities for businesses to showcase their products and build their brands. However, with so much competition, it's essential for sellers to enhance their product listings on Amazon to stand out and make the most of branding opportunities. In this article, we will explore various strategies to maximize branding on Amazon and optimize product listings for success.

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