
The Agency vs. The North Agency: How important is trademark search for business branding?
Branding is an essential element of every business, as every name, logo, and identity carries immense value for potential customers. For that reason, protecting your brand from conflicts and legal disputes is paramount. The recent trademark dispute between real estate firms "The Agency" and "The North Agency" serves as a stark reminder of the critical importance of conducting a comprehensive trademark search before registering any new business name, logo, domain, or related branding elements.