Importance of brand in the sector of professional services

Insights, key indicators and case studies that inspire providers of professional services.

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

24
Perceived importance of brand
11
Willingness to pay premium for brand

October, 20235 minutes read

The Agency vs. The North Agency: How important is trademark search for business branding?

Branding is an essential element of every business, as every name, logo, and identity carries immense value for potential customers. For that reason, protecting your brand from conflicts and legal disputes is paramount. The recent trademark dispute between real estate firms "The Agency" and "The North Agency" serves as a stark reminder of the critical importance of conducting a comprehensive trademark search before registering any new business name, logo, domain, or related branding elements.

December, 20207 minutes read

12 good reasons for advertising companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for advertising companies. This article presents a concise summary of 12 key reasons why every creative that sheds light on others should think about registering for a trademark.

December, 20207 minutes read

12 good reasons for real estate companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for real estate companies. This article presents a concise summary of 12 key reasons why every real estate agency should think about registering for a trademark.