Porsche's electric car sound trademark rejected by the EUIPO
In a world increasingly defined by visual branding, a quieter but no less profound revolution is taking place—one that centers on the power of sound. In this soundscape of innovation, the concept of sound trademarks has emerged as a novel frontier in intellectual property. German sports car manufacturer Porsche recently found itself embroiled in a trademark dispute that not only underscores the challenges of creating a unique electric vehicle sound but also sheds light on the broader significance of sound trademarks in a rapidly changing automotive landscape.
