Trademark and IP-related news for the legal professionals

We analyzed a decade of WIPO filing data to see how much trademark activity goes abroad, how that's changed, and which nationalities file internationally most.

Register monitoring misses around 5% of SME infringement, which appears only on marketplaces, social platforms and app stores. A small share, but a costly one for those affected.

Madrid promises "one application, many countries." Six months of WIPO filing data shows applicants target a much narrower, more concentrated set of markets.

Italy has spent the past decade hovering right around an even split between domestic and international filing, tipping one way or the other from year to year without settling firmly on either side. That balance, and the slow drift toward domestic that's emerged from it, is the subject of this piece.

An EU trademark gives the impression of an EU-wide protection. EUIPO's own monitoring tells a narrower story, one that stops well short of the national registers where a lot of real conflicts actually surface. Here’s how we learned that firsthand.

Some countries file almost everything at home. Others send the majority of their trademark activity abroad. This piece looks at where Canada sits on that spectrum, and what this means for your trademark practice.

Switzerland is a small domestic market with an outsized international filing footprint. This piece looks at how Swiss applicants split their trademark filing between home and abroad, how that balance has moved over the past decade, and where their outbound filings actually go.

Dutch applicants have filed more trademarks abroad than at home every year for a decade. See where they go and how the Benelux system shapes it.

Every trademark application starts somewhere, filed at home with a domestic office, filed abroad to protect the same brand in another market, or both. This piece looks at how that split plays out for South Korean applicants, using WIPO's own filing data as the guide.

Geography shapes a lot of trademark strategy, and few markets make that clearer than Australia. Sitting apart from the world's largest filing hubs, Australian applicants have built a filing pattern that leans heavily on a handful of specific, geographically logical relationships rather than any single dominant destination.