Trademark and IP-related news for the legal professionals

Insights, news and case studies that inspire fellow colleagues in the legal industry.

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Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


February, 20245 minutes read

Trademark Bullying: Recognizing and Responding to Aggressive Enforcement Tactics

Trademark bullying, an often overlooked yet pervasive practice in the corporate world, poses a significant threat to small businesses and entrepreneurs. This practice, often employed by larger corporations, involves the aggressive assertion of trademark rights to intimidate smaller competitors or completely unrelated businesses. Recognizing the signs of such aggressive enforcement is crucial for safeguarding against potential legal threats and protecting fair competition.

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February, 20245 minutes read

5 Major Brands That Faced Difficulties with Trademark Registration in China

China continues to prove itself as a lucrative market for businesses worldwide, with its massive consumer base and rapidly growing economy. However, navigating the complexities of trademark registration in China can be a daunting task for even the most well-established brands. Despite efforts to protect their intellectual property rights, many companies have encountered hurdles in securing trademarks for their brands in China.


February, 20245 minutes read

Look-Alikes: 5 High-Profile Trademark Infringement Cases Involving Visual Similarity

Visual identity plays a crucial role in brand recognition, and even subtle similarities can escalate into high-profile legal disputes. From iconic restaurants to global fashion giants, these 5 cases underscore the importance of distinctive brand identities and the potential consequences when one entity's visual elements bear an uncanny resemblance to another.

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January, 20245 minutes read

Another Company Using Your Name? Here's What You Can Do

Thousands of new businesses emerge daily. And while competition is healthy for the market, it can become a serious concern when companies not only share similar names but also offer comparable products and services. The failure to address this issue early on may pose a significant threat to the very essence of a brand.


November, 20233 minutes read

Trademark Protection for Startups: Cost-Effective Approaches in the United States

For emerging startups entering a highly competitive landscape, establishing a strong brand presence is crucial. One of the key components of building a recognizable brand is securing trademark protection. Trademarks not only distinguish your products or services from competitors but also serve as valuable assets for your business. However, for startups with limited resources, the cost of trademark protection can be a significant concern. In this article, we will address common concerns about trademark registration and go over cost-effective approaches for startups seeking brand protection in the United States.


November, 20235 minutes read

Navigating Green Trademarks: Lessons from Argentina's Eco Water Case

In a recent trademark case in Argentina, the Federal Court of Appeals made a groundbreaking decision that could have implications for brands globally, particularly those incorporating sustainability-centric terms into their trademarks. The case involved water company ECO DE LOS ANDES's trademark applications, which had been rejected by the National Institute of Industrial Property (NIIP) and the district court. The rejection was based on concerns that the mark misled consumers and violated laws governing ecological, biological, or organic products.

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October, 20235 minutes read

Local vs. Federal Trademarks: Choosing the Right Level of Protection

In the world of business and commerce, trademarks serve as the bedrock for brand identity and protection. They are a crucial asset for any company, representing the unique qualities and goodwill associated with a brand, product, or service. When it comes to safeguarding these trademarks, business owners face a pivotal decision: whether to register their trademarks at the state level or the federal level. Understanding the nuances, advantages, and considerations of each level of protection is key to making the best decision for your business.


October, 20235 minutes read

The Lanham Act: A Comprehensive Guide to US Trademark Law

Trademarks serve as the bedrock of brand identity within the business realm. They transcend mere symbols or names; they embody a company's reputation, quality, and the trust of consumers. In the United States, the legal framework governing trademarks primarily resides in the Lanham Act. This comprehensive guide explores the Lanham Act, offering insights into its historical context, key provisions, and the pivotal role it plays in safeguarding intellectual property and nurturing fair competition.

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October, 20235 minutes read

Trademark Registration Timeline in the United States: What to Expect

Trademark registration is a crucial step for businesses and individuals looking to protect their brands, products, and services in the United States. However, understanding the timeline involved in the trademark registration process is essential for managing expectations and planning effectively. In this comprehensive guide, we'll walk you through the trademark registration timeline in the United States, from the initial application to the final registration, providing insights into what to expect at each stage.


August, 20235 minutes read

Handling Trademark Disputes: Small Business Solutions

As small businesses strive to establish their presence on the market, they often find themselves entangled in trademark disputes that can pose significant threats to their growth and reputation. Learn about trademark disputes, their potential damages to small businesses, and effective solutions to navigate these challenges.

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