The University of Cambridge has recently found itself embroiled in a legal dispute surrounding the use of the word 'Cambridge' in trademarks. The controversy arose when a local company, Cambridge Neurotech, sought to trademark its name, prompting opposition from the prestigious institution. This conflict raises vital questions about the extent to which entities can claim rights to geographical locations, shedding light on the nuances of trademark ownership and the balance between protecting a brand and allowing for fair competition.
Importance of brand in the education sector
Insights, key indicators and case studies that inspire providers of educational services.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand
The case of Pennsylvania State University v. Vintage Brand centers around the likelihood of confusion among consumers, who might think that the products of the clothing company are officially licensed by the university. The decision of the court once again shows that although trademark owners are granted certain exclusive rights to use their marks in connection with the goods or services covered by their registration, these rights are not unlimited.
There is a myriad of reasons why trademark registration is of a crucial importance for providers of educational services. This article presents a concise summary of 12 key reasons why every brand in the education sector should think about registering for a trademark.