Can I start the Amazon Brand Registry now, or do I need to wait until my trademark is fully registered?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

Yes, you can enroll in Amazon Brand Registry once your trademark application has been filed.

There is a key difference between wordmarks (brand names) and visual marks (logos). If you filed a wordmark, you can usually enroll in Amazon Brand Registry about one week after filing your application.

For visual marks, the USPTO must first assign a drawing code to your application, which can take up to six months. Only after this can you become eligible for Amazon Brand Registry with a logo-based trademark.

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