Director of Trama Legal
Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK
2025 was the year trademark law finally started catching up with artificial intelligence. While early AI litigation focused primarily on copyright and training data, courts in 2025 were increasingly asked to confront a different set of questions: how do trademarks apply when AI systems generate content, attribute sources, or create market confusion before products are even launched?
When Elon Musk abruptly rebranded Twitter as “X” in mid-2023, the move sent shockwaves through the tech world. For many observers, the message seemed clear: Twitter was dead, and X had taken its place. Now, nearly two years later, that assumption is being tested in court.
Many users are unsure whether a trademark owner can force them to give up a long standing social media handle. The answer is not always obvious, and it often depends on how platforms apply their username rules alongside basic trademark principles. This article clarifies what trademark rights actually allow, how social media platforms approach handle disputes, and what you can do to protect your username.
