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Will I receive an application number as soon as the application is submitted?

Founder & Trademark Attorney

Yes, you’ll receive your application number within a few business days of submission, or sometimes even within hours for online filings. The confirmation email will include your application number, which can be used to track the application's status in the IPO’s public database.

For the US specifically, the serial number issued at filing is the number used for Amazon Brand Registry enrollment. For logo marks filed with the USPTO, a drawing code is also required for Brand Registry; this is typically assigned within around six months of filing.

Related questions

When should I register my trademark?

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.

Trademark perspective on NFTs: New, Fabled and Thrilling

$40 billion estimated market value and 1,000+ fold increase in the number of trademark applications. Those are some of the breathtaking facts about non-fungible tokens (NFTs) that have captured substantial attention from the public, regulators, established brands and last but not least, IP specialists. This article presents a trademark perspective on NFTs, exploring this novel phenomenon and emerging issues.

Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.