Protect your beauty brand against copycats

As digital commerce continues to evolve, the risks associated with intellectual property infringements and counterfeit products are escalating. DIV Brands, a prominent player in the direct-to-consumer market, understands this challenge well. With a diverse portfolio of 17 brands and a presence in 19 countries, they found themselves particularly vulnerable to threats such as copycat products and unauthorized use of their brand assets. This case study explores how Trama partnered with DIV Brands to secure BÆRSkin’s intellectual property, ensuring the brand’s identity and value remained intact amidst an increasingly competitive market.

Online brand protection is becoming increasingly more convenient. Major e-commerce platforms as well as social media allow easy reporting and takedown of products and content infringing on intellectual property rights. Trademark registration is however an essential first step of making sure that these advances play in your favour, not act against you in a detrimental way.

There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.