Protect your tech brand from day one

Lately, burnout is becoming the norm and work-related aches and stress slip by unnoticed. To address this, one wellness app is taking a more personal approach. Senvi isn’t just another meditation or fitness tool. It’s a daily reset built around your actual workday, offering tailored stretching routines and stress-reducing breathing exercises. We spoke with the founder of Senvi to learn how the idea came to life, what makes it stand out in a crowded market, and why protecting the brand was a critical step in its journey.

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

If you're considering expanding into multiple markets, securing trademark rights in the relevant countries should be your #1 priority. Many businesses turn to the World Intellectual Property Organization (WIPO) to simplify the process. And while it’s a sound option, there are important nuances, limitations, and strategic considerations you should understand before filing.