
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
The USPTO charges a flat fee of $250.00 (TEAS Plus application) or $350.00 (TEAS Standard application) per class of goods or services. This differs from jurisdictions like Canada, the EU or the UK, where the second and each additional class tend to cost much less than the first class.
In TEAS Plus, the applicant can only choose goods and services that are already in the Goods and Services ID Manual and have already been approved by the USPTO. Conversely, under the TEAS Standard trademark application, applicants can draft their own unique description of the goods and services. The choice usually comes down to whether fitting goods and services can be found in the Manual - if so, then TEAS Plus would be recommended. Besides the lower price, the refusal rate for TEAS Plus applications is much lower than other applications and about half that of TEAS Standard applications.
Please bear in mind that these prices include only the government fees paid directly to the USPTO. If you are not filing your application yourself but through a legal representative, additional costs for their service will apply.
I want to register a CA trademark in one class; how much would that cost?
I want to register a NZ trademark in one class; how much would that cost?
How much does adding a class to my EU trademark application cost?
I want to register an US trademark in one class; how much would that cost?
Should I apply for a trademark in personal or business name?
How can I prevent USPTO from dismissing my trademark application?
What is better – to have separate national trademark registrations or a single EU registration?
Is there an extra price for responding to the office action?
How much does it cost to oppose someone else's trademark application?
What is the price of an additional trademark class in New Zealand?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.