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Is trademark registration needed to sell products in the USA?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Legal Mind

You do not necessarily need a trademark registration to operate in the US market, as you can do so freely.

However, in case you're unknowingly copying another brand that holds rights to a trademark, they can reach out to you and ask you to stop operating in the US. Alternatively, they can ask you to change your branding/the similar elements.

Moreover, you run the risk that someone will start using your unregistered trademark. If you are active in any market, not only the US, you can consider obtaining a trademark registration. This way, you will protect the identity of your brand and gain legal grounds for rights enforcement.

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