Does having the slogan in the logo make it more tricky to get trademark approval? Should I remove it or make it separate?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

The effect of having a slogan in the logo when applying for a trademark is very individual and depends mainly on your slogan. Slogans are often very descriptive and make it challenging to get protection.

On the other hand, a slogan with a meaning that surpasses a mere description of the brand offering (think "It's finger-licking good!" by KFC) can actually improve the chances of successful registration when added to the logo. However, bear in mind that by registering them together, you'll only be able to use the ® symbol on that combined mark.

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