Written by Igor Demcak
CEO & Legal Mind
The effect of having a slogan in the logo when applying for a trademark is very individual and depends mainly on your slogan. Slogans are often very descriptive and make it challenging to get protection.
On the other hand, a slogan with a meaning that surpasses a mere description of the brand offering (think "It's finger-licking good!" by KFC) can actually improve the chances of successful registration when added to the logo. However, bear in mind that by registering them together, you'll only be able to use the ® symbol on that combined mark.
What can I submit as a specimen when registering a service mark?
If the reasons for my office actions are "substantive", should I be worried?
If my trademark is rejected for consisting merely of a surname, can I do anything?
Does the upper case/lower case presentation matter when registering a trademark?
What is the difference between substantive and non-substantive reasons for trademark dismissal?
Can someone steal my trademark away from me while I wait for it to be registered?
Is there a price difference when filing wordmark vs figurative mark?
I want to buy an existing trademark. What would be the price to do this?
What does it mean if my trademark is dismissed for being geopraphically deceptively misdescriptive?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
