Shall we register a word trademark, image trademark, or a combination?

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Written by Tomas Orsula

Senior Trademark Attorney

Deciding whether to register a word trademark, image trademark, or a combination of both depends on your specific business and branding strategy.

Consider the core elements of your brand identity and determine which aspects are most critical for its recognition and protection. If your brand heavily relies on a distinctive name, slogan, or tagline, registering a word trademark can provide strong legal protection for those textual elements.

On the other hand, if your brand's visual representation, such as a unique logo or design, plays a significant role in establishing your brand identity, registering an image trademark may be more suitable. Assess your marketing channels, industry considerations, and future brand expansion plans to make an informed decision.

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