If I use a representative/law firm to file my trademark application, who will be the owner once it's registered?

Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.

Satirical adaptations of well-known brands have become a common thing and profitable market for many lesser-known companies. Besides being an effective mean to attract more customers, parody products can also be a good defence against trademark lawsuits, as in many cases, brand owners have limited options to enforce their rights against satirical adaptations.

There is a myriad of reasons why trademark registration is of a crucial importance for furniture companies. This article presents a concise summary of 12 key reasons why every furniture retailer should think about registering for a trademark.