Back to Trademark basics

What are advantages of filing my TM through a lawyer / law firm?

Senior Trademark Attorney

The main advantage is a lower risk of avoidable refusals. A trademark attorney will conduct a thorough search before filing, identify potential conflicts, draft the goods and services list correctly, and respond to any office actions the examiner raises. Each of these steps is an area where self-filed applications commonly encounter problems.

A lawyer also handles jurisdiction-specific requirements that vary considerably from country to country, which matters if you are registering in multiple territories. In some jurisdictions, legal representation is also a formal requirement for foreign applicants.

Related questions

Secondhand fashion is on the rise - and so are fake luxury products

With the recent rise of luxury resale, we can also see increased counterfeit products, with fashion brands being a favourite target. As the trend is likely to continue in the upcoming years, the fashion industry faces an increased risk of facing even more losses due to fake luxury merchandise. How can fashion brands protect themselves and ensure cosumers are getting authentic product?

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Stories of our clients: Omniwave

One of the best things about life in trama™ is that we come into a first-hand contact with inspiring entrepreneurs, their breathtaking inventions and that we can make our small contribution to making their business aspirations come to life! Omniwave is certainly one of these cases and together with Jorn Mineur, project manager at Bloomline which launched its Omniwave technology, we explore the entrepreneurial path that led to this novel product.

Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.