Trademark basics

A trademark allows businesses to protect their image and reputation gained with their clients from accidental or intentional infringement. It's an important tool in ensuring company growth, but as with other areas of law, the general public often sees trademarks as confusing and too complex, which makes them inaccessible.

We have put together some of the most asked questions about trademarks, starting from the basics and enabling you to find out what a trademark is, how it works, how it differs from other intellectual property protection mechanisms you might have heard of and more. Be sure to check the other chapters of our Trademark Q&A to learn more about trademarks and brand protection.

Frequently asked questions

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