
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
It is very important to file your trademark application as soon as possible. Since your brand is protected from the date of filing, you gain priority right over anyone who intends to register an identical or a confusingly similar wordmark/logo in a given class/classes within your chosen jurisdiction. You can consider filing your initial application in a country where you have the biggest customer base and the most sales, as the risk of your brand being copied is the highest.
Over time, if your funds allow you to do so, you can expand your registration to more countries simply by filing a new application for each of the jurisdictions to which your business expands. It is necessary to file an individual application for each country where you wish to register your trademark, as every application is examined separately by the respective IP office. If there is an issue with one of the applications, you don't have to worry; it has no effect on the rest of them.
What spectrum does the USPTO use to evaluate distinctiveness?
For how long are trademarks published for oppositions in different countries?
Someone has raised an opposition against my trademark. What shall I do?
Should I get a trademark when my business expands to a new country?
What colour version of the logo should I choose when registering a trademark?
Do I pay just once for the registration, or are there any fees for keeping the trademark?
Is a trademark valid from the date of filing or the date of registration?
Should you file your trademark yourself to save money on attorney fees?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.