Written by Jan Buza
Co-founder of Trama
No, if we are talking about word marks specifically, a font change won't impact registration. A word mark represents only the brand name, slogan, or tagline and the stylised elements are not considered distinctive.
If you want to include a stylised element, you can register a figurative mark (logo) instead. This option can sometimes improve your chances of successful registration since it's inherently harder for a word mark to be distinctive. However, bear in mind that if you choose this option, you will be bound to use the exact version of your logo trademark without changes.
Do I need to sell my goods/services throughout the entire country to register a trademark?
What is the price of an additional trademark class in China?
I want to register a JP trademark in one class; how much would that cost?
Would the risk of registering a word trademark be higher than registering a logo trademark?
What extra costs can occur during the trademark registration process?
If someone's been using the name I'm trademarking for years, can they fight me for ownership?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
