Back to Logo vs name trademark

Can I trademark a logo containing generic shapes?

Senior Trademark Attorney

Yes, a logo with generic shapes can be perfectly registrable, so long as the mark as a whole is sufficiently distinctive. A few generic shapes alone (circles, rectangles, triangles, etc.) won’t make the entire mark unregistrable if you ensure the logo as a whole appears distinctive.

The generic shape itself will not be the subject of protection; what is protected is the logo as a whole. If a competitor copies only the generic shape and not the distinctive elements around it, that alone is unlikely to constitute infringement.

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