When should I get a trademark?

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Written by Tomas Orsula

Senior Trademark Attorney

The best time to get a trademark is as early as possible in your business or brand development process. Ideally, you should consider seeking trademark protection before launching your brand or introducing your products or services to the market.

Trademarks protect your brand identity and prevent others from using similar marks that could confuse customers. If you plan to expand your business, license your brand, or want to safeguard your brand's reputation, it's a good idea to obtain a trademark. It gives you legal rights and helps establish your brand's exclusivity and distinctiveness.

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