Can I make my trademark all capital letters instead of a mix of lower and upper case?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

Yes, you can submit a trademark application with your mark written in all caps, and we would recommend doing so if that's how you usually write your brand name. However, remember this won't impact your chance of successful registration.

This is because the examiner will assess whether your mark is distinctive enough in absolute terms. The choice of letter case is considered a mere stylisation that doesn't significantly impact the distinctiveness (consider the fact that no matter the letter case, the mark would be pronounced the same).

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