Back to Logo vs name trademark

Which type of a trademark is best suited for my needs - name or logo?

Written by Jan Buza

Co-founder of Trama

The right choice depends on what your brand actually relies on for recognition.

If your brand is primarily built around a distinctive name and that name is the first thing consumers associate with your business, a wordmark is the priority. It protects the name in any visual form and provides the broadest coverage for the textual element of your brand.

If your brand relies heavily on a distinctive visual identity and the logo is your primary identifier, a figurative mark protects that. If both the name and visual identity are central, registering both separately provides the most complete coverage.

For most businesses, the name should be protected first, since it is the element most likely to be copied and the hardest to rebrand around. Not sure which applies to your situation? Book afree consultation with Trama.

Related questions

Louis Vuitton vs Louis Vuiton Dak: Never-ending battle of Louis Vuitton against counterfeit market

Another day another case of a trademark dispute between a fashion giant and a small food business. A South Korean fried chicken restaurant recently lost a trademark battle against designer Louis Vuitton. The court ruled in the designer's favor after determining that the restaurant's name Louis Vuitton Dak was too similar to Louis Vuitton.

From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian

#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.

Facebook's transformation into Meta(verse): A Trademark Perspective

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.