Back to Logo vs name trademark

Would adding the plural, "s" to the end of the brand name, make any difference in terms of trademarkability?

Written by Jan Buza

Co-founder of Trama

No. Adding a plural "s" to a brand name is not considered sufficient to distinguish it from the singular form. IP offices treat "Lion" and "Lions" as confusingly similar; a singular registration effectively covers the plural and vice versa.

If a conflicting trademark exists for a singular form of the same name in the same class, adding a plural will not resolve the conflict.

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