Should I get a trademark when my business expands to a new country?

Many celebrities have taken the entrepreneurial path and have commenced branding programs using their intellectual property to sell a variety of goods and services. In order to do that, they first must register official trademarks — for their names, their children’s names, their catchphrases, and their song lyrics. Some of them are successful, and some are not. From Donald Trump’s catchphrase “You’re Fired” to Beyoncé registering the names of her children, here are seven most interesting things celebrities have tried to trademark.

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

WeCodePixels has been helping entrepreneurs with web and mobile development projects since 2014. Respecting the uniqueness of each and every client, the customer-centric focus of this IT development company is reflected in the satisfaction of its numerous clients, including Global O-Ring and Seal, Orange Amps, Men’s Health, FHM, among others. No matter how small or large the project is, WeCodePixels provides tailored solutions to aid web and mobile development from the initial idea to launch.