Which type of a trademark offers a better probability for approval by the IPO - word or logo?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

Determining which type of trademark, whether a word or logo, offers a better probability for approval by the IPO (Intellectual Property Office) can vary depending on several factors. However, in general, word trademarks tend to have a higher probability of approval compared to logo trademarks.

Word trademarks, such as brand names, slogans, or taglines, are typically easier to search, classify, and evaluate for potential conflicts with existing trademarks. They often face fewer objections and are less likely to be considered similar to other registered marks. Additionally, if the chosen word is distinctive, unique, and not generic or descriptive of the goods or services being offered, it increases the likelihood of approval by the IPO.

Logo trademarks, on the other hand, require a unique visual design that distinguishes them from other existing logos in the marketplace. Trademark offices closely examine the design elements, colors, and visual aspects of logo trademarks to determine if they are distinctive enough to warrant trademark protection. The IPO may reject or object to a logo trademark if it resembles existing logos or contains common design elements in the relevant industry.

It's important to note that the distinctiveness and uniqueness of the mark, whether it's a word or logo, play a significant role in the approval process. Conducting a comprehensive trademark search prior to application can help assess the probability of approval and address any potential objections or conflicts. Ultimately, each trademark application is evaluated on its own merits, and the final decision lies with the IPO based on their examination of the specific mark.

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