Written by Igor Demcak
CEO & Legal Mind
The symbol ® stands for a registered trademark, i.e., a trademark that has been officially registered with an intellectual property office. In most countries, it can only be used after the registration process has been completed.
The use of the ™ symbol is less constrained. There's no requirement you have to meet to start using it, but typically, it is used by entrepreneurs to signal their intent to get a registered trademark. Often marks denoted with the ™ symbol will undergo the registration process at that point in time. As the process can take several months, this marking allows brand owners to make potential copycats know they are currently working towards proper legal protection for their business.
Can we narrow the list of classes on trademark application to minimise the risk of opposition?
A US trademark is valid for 10 years; are there any other costs or annual fees during that period?
How can I prevent USPTO from dismissing my trademark application?
How does the USPTO act in case of a likelihood of confusion?
Does USPTO inform the holder of an existing trademark or refuse the application?
Is it our US-registered or UK company that should apply for a trademark in the US?
How is "acquired distinctiveness" in trademark law evaluated?
What is the difference between an EU trademark and a national trademark?
Can I change countries during the trademark registration process?
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