As long as the name is in the logo, do I essentially have the same protection as the name trademark as well?

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Written by Igor Demcak

Founder & Trademark Attorney

If your brand name is prominently featured within your logo, you may have some level of protection for the name as part of the logo trademark. However, it's important to understand that the protection provided to the name within the logo is limited to its use in that specific visual representation.

Registering a logo trademark primarily protects the unique visual design elements of the logo itself, including any stylized text, graphics, or other visual components. The protection extends to the overall impression created by the logo rather than its individual elements.

While the inclusion of your brand name in the logo can provide some level of protection for the name as part of the logo trademark, it does not provide the same comprehensive protection as a standalone word mark registration. Registering your brand name as a separate word mark or combination mark ensures exclusive rights to use that specific wording or combination of words, regardless of the visual representation.

By separately registering the brand name, you establish broader and stronger protection for the name, independent of the logo. This allows you to enforce your rights against others using a confusingly similar name, even if they use a different logo or visual representation.

To ensure comprehensive protection, it is advisable to consider registering both the logo trademark and the brand name as separate trademarks, taking into account the specific requirements and guidelines of the relevant jurisdiction.

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