How should I know if my brand needs a trademark?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Most trademark attorneys would answer this question in a very simple manner - every brand needs a trademark. While Trama strongly adheres to its belief that every brand deserves to be protected, there is a very simple counter-question that may help you decide whether or not your brand needs a trademark:

How would you feel, or what impact would it have on your business, if a competitor started using your brand and its good reputation to market its products?

The answer to this question leads directly to the rationale for registering a trademark, as it is the protection offered by the trademark that can prevent this potentially disastrous situation, granting you the legal rights to safeguard the uniqueness of your brand. Further information on the importance of registering a trademark can be found in our Trademark Academy.

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