Back to Trademark basics

Which is better: a trademark or copyright?

Written by Jan Buza

Co-founder of Trama

Trademarks and copyrights serve different purposes and protect different types of intellectual property.

A trademark protects the name, logo, or symbol that identifies a brand or company, preventing others from using similar marks that could confuse customers.

A copyright protects original creative works, such as books, music, art, and films. It gives the creator exclusive rights to control how their work is used, reproduced, adapted, or distributed.

To protect a brand, a trademark is the better option. To protect a creative work, use a copyright. In many cases, both are relevant and complementary.

Related questions

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All architects have their own unique style. Successful projects speak for the architect and provide the most effective marketing strategy. In the field of architecture, it is the name of the architect which communicates quality and provides the basis for the brand’s success. Learn more about the story of ForZet, an architecture and design studio that has allowed Trama to help their brand protection efforts.

When should I register my trademark?

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.

Common mistakes to avoid when registering a trademark

Creating a business is not an easy job. From sketching out the business plan to choosing the name and logo, the whole process requires a lot of time and effort as nobody would want this amount of planning to go to waste. This is why business owners shouldn’t brush over one of the most important steps in the process of establishing their company – registering a trademark.