Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
Can I file a trademark application myself?
Written by Igor Demcak
CEO & Head of Legal
In most jurisdictions, it is only possible to file an application if you are a citizen of that country - if not, you will need to seek legal representation. In some jurisdictions, it is not possible to file a trademark application by yourself at all.
While you can file an application in most jurisdictions if you are a citizen, the intellectual property offices generally advise an applicant to have a legal representative. This is because the registration process might encounter an issue that could have been avoided with proper prior legal guidance and also might not be resolved by a simple amendment (e.g. if a third party raises an opposition against your application).
Generally, applications filed by legal representatives have a higher chance of success.
If you are currently deciding whether to apply for a trademark yourself or not, we have prepared a comparative evaluation of all filing options you have.
Related questions
I want to register an EU trademark in one class; how much would that cost?
Should I get a trademark when I start my business, or should I do it later?
What's the difference between the use-in-commerce and intent-to-use basis?
Should I register my company first before trademark registration?
What is the price for 2 or more trademark classes in the EU?
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