
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
In most jurisdictions, it is only possible to file an application if you are a citizen of that country - if not, you will need to seek legal representation. In some jurisdictions, it is not possible to file a trademark application by yourself at all.
While you can file an application in most jurisdictions if you are a citizen, the intellectual property offices generally advise an applicant to have a legal representative. This is because the registration process might encounter an issue that could have been avoided with proper prior legal guidance and also might not be resolved by a simple amendment (e.g. if a third party raises an opposition against your application).
Generally, applications filed by legal representatives have a higher chance of success.
If you are currently deciding whether to apply for a trademark yourself or not, we have prepared a comparative evaluation of all filing options you have.
I want to register an EU trademark in one class; how much would that cost?
Should I get a trademark when I start my business, or should I do it later?
What's the difference between the use-in-commerce and intent-to-use basis?
Should I register my company first before trademark registration?
What is the price for 2 or more trademark classes in the EU?
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
There is a myriad of reasons why trademark registration is of a crucial importance for cosmetics retailers. This article presents a concise summary of 12 key reasons why every creator of beauty and health products should think about registering for a trademark.
With the recent rise of luxury resale, we can also see increased counterfeit products, with fashion brands being a favourite target. As the trend is likely to continue in the upcoming years, the fashion industry faces an increased risk of facing even more losses due to fake luxury merchandise. How can fashion brands protect themselves and ensure cosumers are getting authentic product?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.