Back to Logo vs name trademark

What do I actually need to trademark - our name or logo? Or do I need to do both?

Written by Jan Buza

Co-founder of Trama

Ideally both, but the priority is usually the name.

A wordmark protecting the name is the most important registration for most businesses because the name is the element that appears in every customer touchpoint: search results, domain names, social media, word of mouth. A wordmark protects it in any font, color, or visual style.

A figurative mark protecting the logo is important where the visual identity is distinctive and central to customer recognition. Without it, a competitor who copies your logo but not your name has limited exposure to a wordmark infringement claim.

For comprehensive protection, register both. If budget allows only one, start with the name. Not sure what's right for your situation? Get a free trademark consultation with Trama.

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