
3 stripes out for Adidas
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
To determine what you need to trademark, you should consider both your brand name and logo. In many cases, it is advisable to trademark both to provide comprehensive protection for your brand identity. Here's a breakdown:
By trademarking both your brand name and logo, you establish a strong foundation for protecting your brand identity from infringement or misuse. It helps build brand recognition, establishes trust with consumers, and allows you to enforce your rights if any unauthorized use occurs.
Should I file my trademark on an intent-to-use basis or wait until I start selling?
Does my EU trademark protect me globally or just within the EU?
Is it possible to convert an EU trademark into a member trademark?
Can I change the ownership details of my trademark after filing?
If a trademark has multiple owners, how are the rights and responsibilities shared?
If I own a trademark in one country, is it valid in another country as well?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
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