Is it better to try to register the word mark or the logo?

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Written by Igor Demcak

Founder & Trademark Attorney

The decision of whether to register a word mark or a logo depends on your brand's specific needs and priorities. If your brand is primarily built around a distinctive name, slogan, or tagline, registering a word mark may be more appropriate. This provides broader protection for the textual elements associated with your brand.

On the other hand, if your brand relies heavily on a unique visual representation, such as a logo or design, registering a logo mark can safeguard the visual identity and prevent others from using a similar logo. Ultimately, it is important to assess your brand's core elements and consult with a trademark professional to determine the best approach for your specific situation.

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