I'm based in Canada, but want to sell my product in Canada, USA, Australia and UK (possibly Europe). Do i need to trademark in each of these countries?

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Written by Jan Buza

Co-founder of Trama

No, you do not necessarily have to trademark your brand in the USA, Australia, UK, and Europe. You are free to do business in these countries and sell your products/services.

However, your brand might get copied if you do not have any legal protection in these jurisdictions. It would be very difficult to stop copycats from damaging your brand identity.

Moreover, you might unknowingly infringe another brand's trademark simply because you don't know about them operating in these markets. This could result in receiving a cease and desist letter and being asked to stop your operations in a given country. Not respecting this appeal might lead to further legal action.

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