Back to Logo vs name trademark

Can I increase the distinctiveness of my word mark by changing the font?

Written by Jan Buza

Co-founder of Trama

No. Distinctiveness in a wordmark comes from the words themselves, not from how they look. Changing the font of a wordmark application has no effect on how the examiner assesses it.

If the name lacks distinctiveness as a wordmark, the effective solution is to add a genuinely distinctive visual element and register it as a figurative or combined mark, not to restyle the same text.

Related questions

close-up-of-female-jeweller-at-bench-checking-ring-UXBC85K 2

12 good reasons for jewellery companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for jewellery retailers. This article presents a concise summary of 12 key reasons why every brand in the jewellery industry should think about registering for a trademark.

Avoid these 5 risks of unregistered trademarks

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand

Facebook's transformation into Meta(verse): A Trademark Perspective

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.