Written by Jan Buza
Co-founder of Trama
No, if your word mark lacks distinctiveness, you can't increase it by changing the font. A word mark is a type of trademark that protects only the name/phrase itself apart from any stylisation.
Stylistic changes can, however, make a difference when applying for a figurative mark. In fact, we often advise our clients whose word marks aren't distinctive enough to add a distinct graphical element to the brand name and try to register a figurative (logo) trademark instead. Since logos are inherently more varied than text alone, this option increases the chances of successful registration - with the caveat that the protection will extend to the new logo, so if you want to go this route, you should submit a logo you will actually be using.
If my office action response gets accepted, what happens next?
Should I trademark my logo, name and slogan at the same time?
If the domain for a particular word is already taken, can I still register it as a trademark?
Does receiving an office action mean my trademark is denied?
How can I make my trademark less descriptive of my business offering?
Do I have to register a trademark in each member state of the EU?
Why do I need to sign the Power of Attorney to register a trademark?
Do I need to sell my goods/services throughout the entire country to register a trademark?
If the intellectual property office dismisses my application, will I get a refund?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
