Register your trademark in three simple steps.

What is WIPO?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

WIPO stands for the World Intellectual Property Organization. In simple terms, the WIPO member states regulate the overall direction of activities and the budget through the WIPO's highest decision-making bodies.

The WIPO has two main objectives. The first one is the promotion of the protection of intellectual property established through collaboration between the WIPO member states, alternatively by the aid of external international organizations.

The second objective is focused on establishing and safeguarding administrative cooperation among the Unions. By Unions, we specifically refer to the Paris Union and all special Unions established in relation to it, the Berne Union and other international agreements directed to advocate for intellectual property protection.

WIPO's services are recommended when filing a trademark application for multiple jurisdictions, while it might be easier and cheaper as well. You will need a pending application in one of the member countries in advance, called the office of origin. In simple terms, the WIPO member states regulate the overall direction of activities and the budget through the WIPO's highest decision-making bodies.

The WIPO has two main objectives. The first one is the promotion of the protection of intellectual property established through collaboration between the WIPO member states, alternatively by the aid of external international organizations.

The second objective is focused on establishing and safeguarding administrative cooperation among the Unions. By Unions, we specifically refer to the Paris Union and all special Unions established in relation to it, the Berne Union and other international agreements directed to advocate for intellectual property protection.

WIPO's services are recommended when filing a trademark application for multiple jurisdictions, while it might be easier and cheaper as well. You will need a pending application in one of the member countries in advance, called the office of origin.

Related articles

iStock-832123510

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

LFC Trademark

FC Liverpool’s failure to attain “Liverpool” trademark: When 19 league titles just aren't enough

Acknowledging the full extent of brand infringement, FC Liverpool has attempted to register a trademark for the word Liverpool in an attempt to extend its scope of brand protection. These efforts have been unsuccessful following a heated public debate, with the United Kingdom Intellectual Property Office (UKIPO) rejecting the application due to the geographical significance of the city of Liverpool. Yet, Chelsea FC and Tottenham Hotspur represent examples of football clubs that have succeeded in their efforts to register trademarks for the words Chelsea and Tottenham. This viewpoint explores the seemingly subtle, yet significant, differences in these cases and explores the wider implications for brand protection.

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.