
From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
The selection of relevant classes of goods and services represents a key part of the process of drafting a trademark application. In essence, the scope of protection of a registered trademark is defined by the specific classes of goods and services and as such, it is highly recommended to include goods and services that your brand offers at the present moment as well as those that you are planning to expand into in the near future. The inclusion of an excessive number of trademark classes however also increases the risk of a trademark application being refused. This is mainly caused by the fact that owners of previously registered trademarks have the right to oppose new trademark applications should they view them as closely similar in terms of both the resemblance to their own brand and the overlap in the specific goods and services offered.
As a result, achieving the right balance between the broad scope of protection for the goods and services offered by a brand and the specific selection of trademark classes to minimise the risk of an application being refused is one of the key strategies for ensuring successful trademark registration. To give you a better insight into the most relevant classes of goods and services for virtually any business, we have put together recommendations for individual industry sectors as part of our Class Assist.
If my trademark application gets dismissed, do I lose the fee?
Can a trademark be removed from trademark register if it is not being used?
Does a successful registration in one country influence my chances in another?
Can you get someone to stop using their domain if it's similar to your trademark?
I would like to have my trademark for my sales in Canada and also in the USA. Is it possible?
What are the chances of opposition to my trademark application?
I want to register a CA trademark in one class; how much would that cost?
What is the price for 2 or more trademark classes in Canada?
Does the risk associated with the registration increase with the number of classes?
Can I establish the chances of my trademark being opposed by running a trademark search?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.