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Is it better to register as many trademark classes as possible?

Written by Jan Buza

Co-founder of Trama

No. Registering in every possible class provides no benefit for classes where the brand has no genuine commercial activity, and creates two problems: higher cost and higher opposition risk.

The right strategy is to register in all classes that accurately reflect current and near-term commercial activity, and to revisit as the business grows. A well-targeted application in the right classes provides complete protection for the brand as it actually operates.

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