What are the criteria for an eligible trademark?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

For a trademark to be eligible for protection, it should meet a few criteria:

  • Distinctive: The trademark should be unique and capable of distinguishing your goods or services from others. It shouldn't be too generic or describe the product or service itself.
  • Non-confusing: The trademark should not cause confusion with existing trademarks. It should not be similar to a mark that is already registered or being used for similar goods or services.
  • Non-offensive: The trademark should not be immoral, scandalous, or offensive to a particular group of people.
  • Not generic: The trademark should not be a common term used widely to describe the goods or services it represents.

By meeting these criteria, your trademark has a higher chance of being eligible for protection.

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