Written by Jan Buza
Co-founder of Trama
A simple answer to this question is yes; a sound can be trademarked. Essentially, anything that indicates a source of certain goods or services can be protected by a trademark.
However, you should be careful. The sound has to be distinctive and unique to your specific goods and services. Obtaining a sound mark might prove more difficult than a regular word or logo registration.
Many big brands invested in their sound trademarks. HBO is one of the best examples. The static sound playing over a grainy background depicting HBO letters before every HBO movie or TV show is, in fact, trademarked. Another good example is the melody played before every 20th Century Fox Movie.
I want to register an EU trademark in one class; how much would that cost?
What are the 4 main types of intellectual property protection?
Why do I need to sign the Power of Attorney to register a trademark?
Should I get a trademark when I start my business, or should I do it later?
What is the price for 2 or more trademark classes in the EU?
Someone already owns a trademark similar to my brand. What should I do?
Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.
“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.
“WebSell is an all-in-one platform, meaning that we handle everything when getting businesses online. We have big plans for the brand so securing a trademark for our new name in various territories was essential.” Read the full story of WebSell, another satisfied client of Trama, from the perspective of Cillian McGillycuddy, marketing manager at WebSell.
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