Written by Jan Buza
Co-founder of Trama
A figurative trademark or a logo trademark is a mark that includes particular visual elements. It can be a custom font, an icon, a drawing, or a graphic feature.
A logo trademark must be associated with particular goods and services that a given brand sells to be registrable.
Similarly, the logo mark must be unique enough in order to indicate a source or given goods and services and distinguish them from other goods and services on the market. If the logo is too generic, it can get refused by the IP office due to a lack of distinctive character.
A figurative mark can solely consist of stylized text - for example, the CNN logo. It can also be strictly visual, not including any letters, numbers, or symbols. Another type of logo trademark is a combination of text and graphics, for example, the Red Bull logo.
Is it possible to register trademarks globally through the Madrid System?
Can I avoid additional costs by registering both word and image trademarks in one application?
If I own a trademark in one country, is it valid in another country as well?
I want our trademark to be register under the company, is that possible?
What is better - owning a trademark as an individual or as a business?
Can I transfer the trademark to be owned by my company once it is registered?
Does a logo trademark protect all of its individual elements?
How do I ensure that my logo is suitable for trademark registration?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
