Who should hold trademark ownership in my business?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

The company itself, not the founders, shareholders, or any individual. Having the company as the trademark owner means the asset stays with the business through changes in personnel, shareholding, or management. It also avoids the need for a personal license agreement between an individual owner and the company user, and simplifies any future sale or transfer of the business.

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