Written by Jan Buza
Co-founder of Trama
Not only does trademark registration result in its owner's rights to oppose the application of any identical or closely similar trademark (maintaining distinctiveness and uniqueness), but it also gives them legal rights to protect the brand against copycats or similar brands operating on the market.
The legal proceedings associated with brand infringement can often be lengthy and complex, yet the ownership of a registered trademark simplifies the process, shifting the weights into the trademark owner's favour.
Trademark registration also acts as a deterrent to discourage copycats from emerging. Moreover, it provides the trademark owner with the right to issue a cease and desist letter founded in legal arguments to stop any party from infringing its rights and the right to claim potential damages.
A more thorough discussion of the legal protection for a brand enabled by trademark registration alongside some interesting statistics about the prevalence of brand infringement on the market can be found in our Trademark Academy.
A US trademark is valid for 10 years; are there any other costs or annual fees during that period?
Does priority filing also give you a longer time to demonstrate the Use in Commerce in the US?
What's the difference between registering a trademark through USPTO and WIPO?
Do I have to use my trademark in commerce before applying for an EU trademark?
What is the price for 2 or more trademark classes in Canada?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
