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Can a word mark include stylised elements or fonts?

Photo of Igor Demcak

Written by Igor Demcak

CEO & Head of Legal

The short answer to this question would be "no." A word mark represents only the brand name, slogan, or tagline. The stylised elements, such as font, size, colour, or spacing, are not considered distinctive identifiers and are not covered by the word mark.

If you are using a particular stylised element in your brand name, it is recommended to register it as a figurative mark (logo) in the same form as on your products/website/service.

It could be more beneficial for your brand to register your name as a word mark. If you were to rebrand, having a trademark that protects the word(s) rather than the exact visual style would be advantageous.

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