If an issue is raised during the trademark registration process, can I make some changes/iterations to the brand name/logo while it is pending?

Cases of multinational companies putting claims against much smaller businesses are far from uncommon, but their result is almost always the same - an absolute PR nightmare for the corporate giants. Oatly AB, a leading plant-based dairy alternatives producer, is amongst the companies that have fallen under public scrutiny after their overly aggressive trademark enforcement actions.

Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand

Richard Ogden, the founder of Red Phantom Games, has devoted his professional life towards making great video games and we are thrilled to see the success of the upcoming game developed by this independent gaming studio - Gearshifters.